Bits and pieces

@alejwalker

Overcoming manipulation decision in retail

This interesting TED talk shows some patterns we tend to use when we decide, specially in retail, and we should overcome, which are

- Comparing to the past

A) $2,000 travel to Hawaii cuts to $700, we take a week to think it, and when we go, price goes up to $1,500

B) $2,000 travel to Hawaii cuts to $1,600

Most people won’t take A), but will take B) because we compare the price of today with the price in the past, and not the price independently.

- Comparing to other products in the shelve

$27 wine perception changes from average to expensive if placed next to:

$8 wine, $27 wine, $33 wine, $39 wine

$8 wine, $22 wine, $27 wine

- % of saving by travelling:

A) A stereo costs $200, but if we drive to the next city it will cost $100

B) A car costs $40,000, but if we drive to the next city it will cost $30,900

Although saving is equal, most people do A) but not B) because they compare % of savings with costs.

- Impatience of winning in the future:

A) Win $50 now, or win $60 in a month

B) Win $50 in 12 months or $60 in 13 months

People take $50 in A) and $60 in B) although the time of waiting is the same. We tend to get impatient about decisions in the present, but forget about it if it refers to the future.

 

16x16 sound boxes make fantastic rythms via: saulmartinez

seawitchery:

I started out clicking strategically… and by the end was just wildly clicking and dancing in my chair.

biancavirina:

CLICK THE SQUARES.

THE WHOLE WORLD NEEDS TO KNOW ABOUT THIS.

THIS THIS THIS THIS!

(Source: mandaflewaway)

Comments on internet, why so harmful?
Only place I’ve seen there is a good harmony is in help forums.

Comments on internet, why so harmful?

Only place I’ve seen there is a good harmony is in help forums.

Good because we keep in touch, bad because we’re separated

Good because we keep in touch, bad because we’re separated

The Next 25 Years in Emerging Tech via: @MirandaLuis

The Next 25 Years in Emerging Tech via: @MirandaLuis

true nice stories (bmw)

itsbetterinthewind:

Sometimes, we get caught up in our own worlds, and put limits around ourselves, only to find that the boundaries are really just windows.

Let’s get back out on the road.

Wind strikes again… Turbine-free wind power

activee:

BMW Documentaries Presents “Wherever You Want To Go: Four Films About the Future of Mobility”
“Wherever You Want To Go” is a web-based film series presented by BMW Documentaries. Across four films it explores the future of mobility through the lens of the cities that we live in, our past, technology and predictions. It captures the thoughts and opinions of a number of scientists, academics, thought leaders, inventors, artists and entrepreneurs.
Please watch and enjoy.

activee:

BMW Documentaries Presents “Wherever You Want To Go: Four Films About the Future of Mobility”

“Wherever You Want To Go” is a web-based film series presented by BMW Documentaries. Across four films it explores the future of mobility through the lens of the cities that we live in, our past, technology and predictions. It captures the thoughts and opinions of a number of scientists, academics, thought leaders, inventors, artists and entrepreneurs.

Please watch and enjoy.

The future is awesome via @MirandaLuis

The future is awesome via @MirandaLuis

This x-mas electricity car just won a new competitor, Air-compressed car: air 80 km/h speed & 150-200km vs. electricity 150 km/h speed (Tesla does 200) & 160km autonomy. via @mirandaluis via: huffington post

For the sake of simplicity, we’ve employed the term “advertising” in these pages, but perhaps one of the essential messages to take away from this book is that your job isn’t to create “an ad.” It’s to create something useful, entertaining or beautiful (or all of the above) on behalf of a brand.

Add ‘meaningful’ to the mix, and I’m onboard (Snorre Martinsen) 

Why Future of Industry Isn’t About Making Ads - Advertising Age - News