Bits and pieces

Those Little Bits: The 8 Emotional Drivers in Human Beings

Tue, 05 Jul 2011 10:10:08 -0400

Those Little Bits: The 8 Emotional Drivers in Human Beings:

There are eight fundamental human drivers. Each of these is based on a human psycho-emotional need. While each of these drivers is present in each individual, they do not have equal importance. Also they are achieved in different ways by different individuals. Every individual has a different…

Overcoming manipulation decision in retail

Sun, 01 May 2011 16:39:22 -0400

This interesting TED talk shows some patterns we tend to use when we decide, specially in retail, and we should overcome, which are

- Comparing to the past

A) $2,000 travel to Hawaii cuts to $700, we take a week to think it, and when we go, price goes up to $1,500

B) $2,000 travel to Hawaii cuts to $1,600

Most people won’t take A), but will take B) because we compare the price of today with the price in the past, and not the price independently.

- Comparing to other products in the shelve

$27 wine perception changes from average to expensive if placed next to:

$8 wine, $27 wine, $33 wine, $39 wine

$8 wine, $22 wine, $27 wine

- % of saving by travelling:

A) A stereo costs $200, but if we drive to the next city it will cost $100

B) A car costs $40,000, but if we drive to the next city it will cost $30,900

Although saving is equal, most people do A) but not B) because they compare % of savings with costs.

- Impatience of winning in the future:

A) Win $50 now, or win $60 in a month

B) Win $50 in 12 months or $60 in 13 months

People take $50 in A) and $60 in B) although the time of waiting is the same. We tend to get impatient about decisions in the present, but forget about it if it refers to the future.

16x16 sound boxes make fantastic rythms via:...

Wed, 13 Apr 2011 16:49:32 -0400

16x16 sound boxes make fantastic rythms via: saulmartinez

seawitchery:

I started out clicking strategically… and by the end was just wildly clicking and dancing in my chair.

biancavirina:

CLICK THE SQUARES.

THE WHOLE WORLD NEEDS TO KNOW ABOUT THIS.

THIS THIS THIS THIS!

Comments on internet, why so harmful? Only place I’ve...

Fri, 08 Apr 2011 13:53:07 -0400

Comments on internet, why so harmful?

Only place I’ve seen there is a good harmony is in help forums.

colectivoplanner: Abre tu mente / via @daniseuba

Wed, 30 Mar 2011 20:15:18 -0400

colectivoplanner:

Abre tu mente / via @daniseuba

Good because we keep in touch, bad because we’re separated

Sun, 13 Mar 2011 16:42:10 -0400

Good because we keep in touch, bad because we’re separated

The Next 25 Years in Emerging Tech via: @MirandaLuis

Mon, 07 Mar 2011 13:21:55 -0500

The Next 25 Years in Emerging Tech via: @MirandaLuis

Tesco increases spontaneous sales and fidelizes by buying...

Thu, 10 Feb 2011 10:18:35 -0500

Tesco increases spontaneous sales and fidelizes by buying through iPhone, brilliant via M Luisa Martín Alonso via entropy

true nice stories (bmw) itsbetterinthewind: Sometimes, we get...

Fri, 28 Jan 2011 18:37:00 -0500

true nice stories (bmw)

itsbetterinthewind:

Sometimes, we get caught up in our own worlds, and put limits around ourselves, only to find that the boundaries are really just windows.

Let’s get back out on the road.

Wind strikes again… Turbine-free wind power

Thu, 20 Jan 2011 14:49:32 -0500

Wind strikes again… Turbine-free wind power

activee: BMW Documentaries Presents “Wherever You Want To Go:...

Thu, 20 Jan 2011 14:47:41 -0500

activee:

BMW Documentaries Presents “Wherever You Want To Go: Four Films About the Future of Mobility”

“Wherever You Want To Go” is a web-based film series presented by BMW Documentaries. Across four films it explores the future of mobility through the lens of the cities that we live in, our past, technology and predictions. It captures the thoughts and opinions of a number of scientists, academics, thought leaders, inventors, artists and entrepreneurs.

Please watch and enjoy.

The future is awesome via @MirandaLuis

Wed, 05 Jan 2011 16:13:21 -0500

The future is awesome via @MirandaLuis

This x-mas electricity car just won a new competitor,...

Sat, 25 Dec 2010 16:04:07 -0500

This x-mas electricity car just won a new competitor, Air-compressed car: air 80 km/h speed & 150-200km vs. electricity 150 km/h speed (Tesla does 200) & 160km autonomy. via @mirandaluis via: huffington post

"For the sake of simplicity, we’ve employed the term “advertising” in these pages, but perhaps one of..."

Sat, 25 Dec 2010 08:00:00 -0500

““For the sake of simplicity, we’ve employed the term “advertising” in these pages, but perhaps one of the essential messages to take away from this book is that your job isn’t to create “an ad.” It’s to create something useful, entertaining or beautiful (or all of the above) on behalf of a brand.””

- Add ‘meaningful’ to the mix, and I’m onboard (Snorre Martinsen)

Why Future of Industry Isn’t About Making Ads - Advertising Age - News

Old&new. Imagine cars. NYTimes

Fri, 24 Dec 2010 16:01:00 -0500

Old&new. Imagine cars.

NYTimes

Parking slots in SF as fortune cookies, smart re-thinking of...

Wed, 22 Dec 2010 18:55:00 -0500

Parking slots in SF as fortune cookies, smart re-thinking of mundane via:dailywhat

Foursquare as a key to your apartment with...

Fri, 17 Dec 2010 13:58:10 -0500

Foursquare as a key to your apartment with Apartm.net via: thedailywhat

iPhone App translates billboards via: Herraiz&Soto

Fri, 17 Dec 2010 07:10:40 -0500

iPhone App translates billboards via: Herraiz&Soto

25 Friskie’s RePURRters gather feline insights for 5 days

Sat, 11 Dec 2010 22:06:00 -0500

25 Friskie’s RePURRters gather feline insights for 5 days

Bits and pieces

Those Little Bits: The 8 Emotional Drivers in Human Beings

Overcoming manipulation decision in retail

16x16 sound boxes make fantastic rythms via:...

Comments on internet, why so harmful? Only place I’ve...

colectivoplanner: Abre tu mente / via @daniseuba

Good because we keep in touch, bad because we’re separated

The Next 25 Years in Emerging Tech via: @MirandaLuis

Tesco increases spontaneous sales and fidelizes by buying...

true nice stories (bmw) itsbetterinthewind: Sometimes, we get...

Wind strikes again… Turbine-free wind power

Wind strikes again… Turbine-free wind power

activee: BMW Documentaries Presents “Wherever You Want To Go:...

The future is awesome via @MirandaLuis

This x-mas electricity car just won a new competitor,...

"For the sake of simplicity, we’ve employed the term “advertising” in these pages, but perhaps one of..."

Old&new. Imagine cars. NYTimes

Parking slots in SF as fortune cookies, smart re-thinking of...

Foursquare as a key to your apartment with...

iPhone App translates billboards via: Herraiz&Soto

25 Friskie’s RePURRters gather feline insights for 5 days

More objects link physical with digital: MIT’s Magic...